Smart Retail Now, a WIB, Ricoh and Cisco sponsored event has taken place on the 21st of March in Arese, Italy.
Smart Retail Now is the meeting point between start-ups, retailers, Mass Retail Channel operators that sell products/services to the consumers and innovative digital technologies suppliers. The invitation based event is a one day conference with moments of networking to interact with participants that range from Costa Cruises to Red Bull. Together with Ricoh and Cisco, WIB exhibited a WIB Premium Store during the event. The goal of the exhibitors and participants is to give consumers the same shopping experience online and in-store, transforming every interaction with the shopper in “engagement” boosted by digital technologies. This event focused on how retail operators introduce digital innovation in-store. The main topics in the program were IoT, beacon, omni-channel, chatbot, smart payments, digital signage – technologies that offer new channels of data collection and consumer engagement.
In the Agenda, WIB Co-Founder & Executive Director Alfonso Correale has addressed the audience on “Best practices for Costumer Experience and Engagement: from the executive strategies, how to carry out success projects availing of the technologies solution we have today”. The speeches highlighted the importance of bridging physical and digital channels.
Retailer market players have already understood that consumer experience in-store and on-line is battleground to win over a demanding clientele. The importance of start-ups in the retail industry is constantly increasing, as big players in the market, source technology from the recently born innovative tech-companies. The Jet.com acquisition by Walmart last year at $3B was the largest ever for an on-line start-up. Walmart hopes that Jet.com can help them gain competitiveness in the on-line market.